Flagship electric two-wheelers
PRODUCT DIRECTION · VERIFIED FRAMEWORK

Flagship electric two-wheelers

Build channel confidence through design, performance and brand expression when differentiation is essential to market entry.

01 / BUSINESS ROLE

The business role of this direction

Acts as a brand statement, channel showcase and premium anchor—not simply as a high-specification vehicle.

02 / BUSINESS FIT

Where it fits—and for whom

For clients with established distribution, retail capability or a brand plan who can support product presentation, customer education and repeat purchasing.

03 / WHY SELECTED

Why NIRU selected it

It can establish market perception and anchor a broader commuter portfolio, provided that design, specification, price and channel capability are aligned.

04 / NOT SUITABLE

When it is not the right fit

Clients with untested channels, a lowest-price-only approach or no ability to support a premium sales experience should not begin with a large flagship order.

05 / ENTRY CHECKS

What must be validated before entry

  • Target users and brand positioning
  • Whether the differentiation is visible to the market
  • Channel presentation and sales capability
  • Market-access and certification requirements
  • Fit between initial volume and brand investment
06 / VERIFIED PRODUCT

Retro urban electric moped

A retro body, black-and-champagne finish and 1200W motor create a clear showroom and channel statement. It is best used as a brand and differentiation anchor, while the first order should still be validated against target users, price position, market access and channel capability.

1200W / 48–72V

Retro urban electric moped

Dimensions
1671 × 694 × 1075 mm
Motor
1200W brushless DC
Brakes
Front disc / rear drum
Tyres
3.0-10 tubeless
Battery
Lead-acid 48/60/72V20Ah; lithium 48V24Ah
Stated top speed
45 km/h
Stated range
40 / 55 / 70 km

Product information supported by the current brochure

  • 1200W brushless DC motor with 48/60/72V 12-tube controller options
  • Overall dimensions of 1671 × 694 × 1075 mm
  • Front disc and rear drum brake with 3.0-10 tubeless tyres
  • 48/60/72V20Ah lead-acid options or 48V24Ah lithium battery
  • Stated top speed of 45 km/h and stated range of 40/55/70 km by configuration

Specifications are taken from the current product brochure. The battery and test conditions behind each range figure must be confirmed during sample and formal quotation review. Actual performance varies with load, speed, road conditions, temperature and battery condition. Market access, original certification, packaging, MOQ, delivery time and commercial terms remain subject to specific verification.

07 / CUSTOMISATION

Customisation potential

Body colour, branding, specification combinations and packaging must be confirmed in writing against the target market, purchasing volume and final supply-chain capability. No commitment is made before verification.